Build it and they will come…and they did!

FAI provided a warm welcome to hundreds of delegates at this year’s Automechanika held in the cavernous Messe exhibition centre, based in the heart of the city. The show, now in its 25th year, spread into hall 12 to allow for the influx of new exhibitors, flying in from 170 countries around the globe.

It’s not easy getting noticed in an area the size of over 50 football pitches but investment in our largest stand to date, featuring a FAI sponsored Ducati World Super Bike, thankfully caught the eye of everyone walking by.

Following our exponential growth since Automechanika 2016 we anticipated an increase in footfall on the stand. Staffed by the entire international sales force along with our directors and product specialists, we greeted existing business partners and forged new relationships, of which there were many. We appreciated the sheer amount of customers that popped along, if only to just say hello and share a drink with us.

The new stand design featured large panels showcasing some of our best-selling products, including our comprehensive chain kits that were supported by a new ‘hot-of-the-press’ catalogue.

Our new product brochures flew off the stand; giving easy access to our product portfolio including FAIs’ latest products - wheel bearings, top strut mounts and FAI engine bearings.

The working day didn’t stop when the exhibition centre closed its doors of an evening. Our team could be found in local restaurants, enjoying the company of associates away from the hustle & bustle of the day.

We enjoyed every moment of the weeklong event and as we start planning the next show the minute we arrive back home, why not get in touch and arrange to visit us in 2020. We’ll look forward to it!